COMMON
QUESTIONS
What clients ask before they commit.
This depends significantly on your starting point. Sites with serious technical problems typically take longer because the groundwork has to be right before anything else compounds. For sites that are technically sound with some existing authority, three to four months is when you start to see consistent movement. From zero authority, six months before the direction becomes clear. What we tell every new client at the discovery call is exactly what a realistic timeline looks like for their specific site.
Two things. First: we diagnose before we execute. Most agencies have a standard set of monthly deliverables they apply regardless of what a specific site actually needs. We identify the real constraint first, then prioritise work around it. Second: documentation. Every action we take comes with a written explanation of why we took it and what result we expect. After any engagement with us, you own a complete record of everything done to your site and why.
No. Any agency that does should be questioned carefully. Rankings are determined by search engine algorithms and competitor behaviour, both outside our control. What we guarantee is the quality and completeness of the work we do within the agreed scope. We have never had a client whose organic performance declined as a result of our work.
Minimum: read access to Google Search Console and Google Analytics. For technical work, CMS access is useful but we can produce implementation guides for your developer if direct access is not possible. We do not need payment credentials or administrative access to anything unrelated to SEO.
Yes. Our largest clients operate sites with millions of indexed pages. Large sites have specific challenges: crawl budget management, faceted navigation, pagination, hreflang at scale, product data feeds. These are areas where generic SEO advice fails and where experience with site architecture at scale matters.
Monthly billing, cancelable with 30 days notice after the first month. We do not lock clients into long-term contracts because we prefer to keep relationships based on results. The month you cancel is billed in full. There are no setup fees. Work begins as soon as payment and access are confirmed.